Staff, faculty and students who are 35 and younger now make up about 36 percent of the Johns Hopkins Medicine family. I recently had the opportunity to learn more about millennial and Generation Z colleagues from Tina Wells, an inspiring and dynamic expert on marketing to young people. Wells started Buzz Marketing Group when she […]
Can’t Categorize Millennials? It Might Be Better Not to Try!
In a recent New York Times article titled “Trying to Pin Down the Mosaic of Millennial Tastes,” writer Sarah Lyall explores the ways that media companies are hedging their bets on the millennial market and feverishly targeting the wide swath of people born between 1977 and 1995. Lyall brings up the prevailing cliché that older people […]