Two months ago, I found surprisingly detailed brand intelligence data from a group called Morning Consult. I engaged them for additional insight, and now we are learning things we never tested before about The Johns Hopkins Hospital, our school of medicine and The Johns Hopkins University. Information like this in real time is essential to […]
Category: Healthcare Trends
What’s the Most Trusted Brand in Health and Wellness?
Our department recently conducted a nationwide poll asking 12,300 people what they think is the most trusted brand for health and wellness. We then posed this same question to Johns Hopkins Medicine employees. Interestingly, the responses were quite different for the two groups, though there were some similarities. Nearly 50 percent of the national consumers who responded […]