Two months ago, I found surprisingly detailed brand intelligence data from a group called Morning Consult. I engaged them for additional insight, and now we are learning things we never tested before about The Johns Hopkins Hospital, our school of medicine and The Johns Hopkins University. Information like this in real time is essential to […]
Category: Advancing Healthcare Communications
Cancer: The Emperor of All Maladies
The recently aired PBS documentary Cancer: The Emperor of All Maladies truly moved and unsettled me. It also filled me with tremendous hope for the future of cancer research. That’s because the depth with which filmmakers Ken Burns and Barak Goodman examine the past, present and possible future of cancer is equally terrifying and beautiful. […]
My Top 7 Takeaways from ABC’s Richard Besser
Richard Besser recently came to Baltimore to speak at one of our grand rounds, and I was impressed by the personal insight he shared. A pediatrician who did his residency at Johns Hopkins, Richard served as the acting head of the Centers for Disease Control and Prevention, and is now the chief health and medical […]
What People Want: Clarity
I spend a lot of time in meetings where health-care-specific terms are the norm. Bench to bedside, coordination of care, population health and medical destination all come to mind. While people in the industry may know what these phrases mean, it’s entirely possible that crucial staff members who are less involved in communicating the business […]
Why We Itch and a Host of Cutting-Edge Health Content: The New Johns Hopkins Health Review
At Johns Hopkins Medicine, the sheer volume of content that we create for physicians, patients, their families and the world is staggering. In the school of medicine alone, we and our faculty members develop all of the content and multimedia materials for hopkinsmedicine.org. We issue dozens of online and printed publications for physicians, patients and […]